Our Vision
At ILLUCI, we have a passion for golf and a strong dedication to creating high-quality golf apparel that helps you perform at your best level on the course. Our focus on apparel is central, and each piece we create is carefully designed to combine functionality, style, and comfort. At the same time, we have a deeper vision for the future. We believe that golf is more than just a game – it's an opportunity to create a community and share the joy of playing. That's why our plan includes developing a community app that will bring together golfers from around the world. It's a place where you can connect, share your passion, and create memories with like-minded individuals.
With our passion for golf apparel and our vision to create a golfing community, we aim to offer the best of both worlds. Welcome to ILLUCI, where our focus is always on the apparel, but where we also strive to build a community of golfers who love the game as much as we do
Company Origin
Every spare moment found us gathering at Glasriket GK, eager to get out and walk nine.
It quickly became clear that we shared a common passion for golf, and it was during these rounds that our friendship and partnership began to flourish. Whether it was early in the morning or late afternoons, we were always there, ready to hit the course and enjoy the game together. It was during these moments of relaxation and joy on the golf course that we began to talk about sharing our passion with others. We wanted more people to experience the unique feeling of hitting the perfect drive, sinking the decisive putt, and feeling at one with nature on the golf course.
Thus, the idea for ILLUCI was born. We aimed to create golf apparel that was not only comfortable and functional but also represented the joy and sense of belonging that golf can provide. Each piece would be a reminder of the wonderful times we shared on the course and would bring the same sense of community to golfers around the world. From our initial rounds at Glasriket GK to the creation of ILLUCI, our journey has been an exciting and inspiring one. We are proud to share our passion with you and welcome you to become part of our community at ILLUCI, where every piece we create is a tribute to the joy and camaraderie of golf
Our Mission
At ILLUCI, we believe that golf is more than just a sport – it's a lifestyle and a source of joy, community, and pride. Our mission is simple and passionate: to unite golfers from all levels and backgrounds and create a platform where everyone feels at home. We've always seen golf as more than just a game; it's an opportunity to create memories, build friendships, and enjoy the exceptional nature of the golf course. We want to share this love and passion with golfers around the world through our products and our community.
ILLUCI is not just a golf brand; it's a promise of camaraderie and joy. Our golf apparel is designed with care and love to be not only functional but also a symbol of the joy and community that golf brings us. Whether you're a beginner just discovering the beauty of golf or an experienced player who loves the game, you are welcome to be part of our community. We believe that every golfer has something unique to contribute, and we are here to support you on your golf journey.
Our mission is to inspire, unite, and share joy with golfers worldwide. We are convinced that golf is more than just a game – it's a passion that unites us all. Welcome to ILLUCI, where golf becomes a community and the joy of the game is shared by all.
Timeline
2023
Summer 2023: The Idea is Born During the warm summer days, surrounded by the lush fairways at Glasriket GK, the idea for ILLUCI was conceived. A vision to unite golf enthusiasts under a shared passion for the game and quality apparel began to take shape.
October 2023: ILLUCI AB Comes to Life In October, our dream took physical form as ILLUCI AB was officially established. With a mix of excitement and determination, we embarked on the journey to realize our vision.
Jan-2024
January 2024: Consolidation and Strategy
Entering the new year, we focused on consolidating our efforts and refining our strategy. Acknowledging the challenges faced in the highly competitive golf apparel market, we doubled down on our commitment to quality, innovation, and community engagement, setting the stage for the next phase of growth for ILLUCI.
